Revamped ELCA.org unveiled today

... I like it very much, with the welcome at the top and the rotating window. Here's an explainer from Scott Hendrickson, ELCA marketing chief. Rachel Pritchett

Dear colleague in ministry,

Today we will be launching the new homepage of ELCA.org! Our story-based homepage offers ELCA members, and those looking to get to know us better, a way to learn about what God is up to in the world through this church.

The new homepage also places this church's welcoming invitation front and center, particularly with Find a Congregation — our most popular feature.

The new look is not a site-wide makeover; you'll still find information about this church's ministries, resources and giving opportunities, as well as learn how ELCA members are putting their faith into action.

We've added a new Explore now feature that highlights stories about how together we are helping to restore and reconcile communities around the world.

You'll be able to read news and event updates, discuss with other members about what it means to "live Lutheran," learn about the ways your financial gifts support ELCA ministries, and find resources that help us do God's work together.

We've made some adjustments to the footer as well. These changes reflect our new organizational design and include site tools for easy navigation. A direct link to finding a churchwide ministry is also available, so start there if you're looking for a specific ministry.

We're committed to providing our 10,000 daily visitors with stories and resources that inspire and inform. In 2012, we will continue to redevelop ELCA.org with improvements throughout the site and will let you know as those updates happen. Thanks for your ministry and support.

Advent blessings,

Scott J. Hendrickson
Director, Marketing Communications
Evangelical Lutheran Church in America
www.ELCA.org
www.LivingLutheran.com